A personal CRM for friends and family

Nobody decides to drift away from the people they love. It just happens. Life gets busy, weeks turn into months, and one day you realize you haven't called your friend since their birthday. A personal CRM fixes that quietly, in the background, before the guilt sets in.

Why use one for your personal life?

Tools like Dex, Clay, and folk are genuinely good. The catch is they're built for networking. They orbit around LinkedIn, job titles, and professional contacts. But the relationships that make your life good mostly aren't on LinkedIn. They're your oldest friend, your sister, your parents, the people you keep telling yourself you'll check in on "soon."

Inner Circle is for that side of your life. No deal stages, no jargon. Just a gentle system that helps you show up for people instead of meaning to.

How it works

Just talk to it

You add people and set reminders by talking, not by filling in forms. "Add my friend Sarah, her birthday is March 3rd." "Remind me to check in on Dad every couple of weeks." The assistant handles the rest.

See who's drifting

Inner Circle scores how warm each relationship is from your recent contact. So the friend you haven't spoken to in two months doesn't slip your mind, they show up near the top, asking for a quick message. That gap between meaning to stay in touch and actually doing it is the whole problem, and this is the part that closes it.

Get nudged before you forget

Reminders surface birthdays, follow-ups, and "you haven't talked to Emma in a while" nudges. They land before the birthday, not the morning after.

Remember the details

Keep a few notes on each person and you'll actually remember what's going on in their life: the new job, the sick parent, the trip they were nervous about. Every conversation picks up where the last one left off instead of starting from "so what's new?"

Things you can ask the assistant

• "Who haven't I talked to in over a month?"
• "Remind me to call Mom for her birthday tomorrow."
• "Add a note that James just had a baby."
• "Whose birthdays are coming up this month?"
• "Schedule a coffee with David next Friday."

Who tends to like it

People who've moved cities and don't want their old friendships to quietly fade. Anyone with a big extended family to keep up with. Busy people whose personal life is the first thing that slips when work gets loud. And honestly, anyone who's just bad at remembering to reach out and would like a little help with it.

Common questions

Is Inner Circle free?

Yes. The free plan covers up to 10 contacts and 50 AI queries a month, which is plenty for your closest circle. Paid plans start at $4.99/month if you outgrow it.

Can it remind me about birthdays?

Yes. Add a birthday once and it reminds you ahead of time every year. It can also drop the event straight onto your calendar.

How is this different from my phone's contacts app?

Your contacts app stores phone numbers. A personal CRM remembers the relationship: when you last spoke, what you discussed, who's drifting, and when to reach out next. If you want to compare the options, see our guide to the best personal CRM apps.